Building profitable growth beyond marketplaces.
Selling more, but keeping less?
SouthOwl Ventures helps ecommerce and consumer businesses see where growth is leaking, and where the next opportunities are.
Built on 15+ years of operating experience across Amazon, Walmart, Wayfair, DTC and retail. Start with a free 30-minute call and leave with a preliminary diagnostic by email.
Free 30-minute call. Limited weekly spots.
Does this sound familiar?
Where growth quietly gets stuck.
Most owners feel it before they can name it. Here is what we hear most often, and the opportunity behind each one.
Too many of your sales come from one place.
If that place changes its rules or fees, your business feels it first.
The opportunity: reach customers in more places without giving up profit.
You sell more, but keep less.
Revenue is growing, yet profit and cash are not following.
The opportunity: find where money slips away and win it back.
Your tools and people do not work as one.
Teams re-enter the same information and nobody sees the full picture.
The opportunity: one clear view of what is working.
The team that got you here cannot carry you further.
What worked at one size becomes a bottleneck at the next.
The opportunity: roles and priorities built for the next stage.
Some months are great, and you cannot say why.
Without knowing the cause, good results are hard to repeat.
The opportunity: a predictable way to grow.
Not sure which one is yours?
That is exactly what the free call is for.
The CLEAR framework
Five lenses to see where growth is held back.
Growth is rarely a traffic problem. More often, it is a clarity problem. CLEAR is how we find the constraints, and the opportunities, in your business.
C
Channels
Where do your sales really come from, and where could they come from?
L
Leaks
Where does profit slip away between a sale and your bank account?
E
Economics
Which products, customers and channels actually pay?
A
Alignment
Are your team, tools and processes built for the next stage?
R
Roadmap
What to do first, what comes next, and what can wait.
Every preliminary diagnostic and every Professional Audit is organized around these five lenses, so you always know what we looked at and why.
The silent risk
The costliest problems rarely announce themselves.
Serious issues grow quietly while sales still look fine: a thinning margin, a rising ad bill, one marketplace rule change away from trouble. Like a good annual checkup, we look for them early, before they become urgent.
Example signals
Your preliminary diagnostic rates each area as Stable, Watch, Act soon or Act now, so you know what can wait and what cannot.
How it works
Start free. Go deeper only if it makes sense.
Three clear steps, each with a defined scope, so you always know what you are getting.
1. Intro call
30 minutes. We talk about your business, and you receive a short preliminary diagnostic by email.
Limited weekly spots.
2. Professional Audit
A complete CLEAR review of your business: up to 12 hours of work, a written report and a walkthrough call.
Credited toward a consultation if you continue, per your engagement agreement.
3. Consultation
If you want help acting on the findings, we scope the work together. Priced by the complexity and extent of the project.
Scoped after the Professional Audit.
Where strategy meets execution.
Marketplace Strategy
- Amazon Vendor
- Amazon Seller
- Walmart
- Wayfair
- Home Depot
- Macy’s
Ecommerce Growth
- DTC
- CRM & Lifecycle
- Conversion Optimization
- Customer Acquisition
Organizational Design
- Department Structure
- KPI Frameworks
- Process Optimization
- Team Development
Digital Transformation
- ERP / WMS / CRM
- Automation
- API / EDI
- Data & Analytics
- AI Integration
Pricing & Profitability
- Contribution Margin
- Forecasting
- Pricing Architecture
- Assortment Strategy
Executive Advisory
- Founder Support
- Board Participation
- Growth Planning
- Exit Readiness
Experience built through execution.
Enterprise Scale
Scaled marketplace revenue from $18M to $150M across Amazon Vendor, Walmart DSV, Wayfair and Overstock.
Growth Systems
Managed $15M+ annual marketing budgets and developed omnichannel demand generation systems producing measurable returns.
Advisory Practice
Fractional leadership and strategic advisory across consumer products, apparel, jewelry, skincare, home appliances and lifestyle brands.
“Growth is rarely a traffic problem. More often, it is a clarity problem. The right channel, the right structure and the right economics create scale.”Jorge ReygadasFounder & Principal
Partners
Builder. Operator. Advisor.
Jorge Reygadas has spent more than fifteen years building growth systems across marketplaces, direct-to-consumer brands, retail channels and multi-location organizations.
His experience spans executive leadership, marketplace operations, demand generation, organizational design and strategic advisory work across the United States and Latin America.
Engagements are backed by a broader network of specialized professionals across marketplace strategy, digital transformation, and organizational design, so clients get senior-level judgment paired with real execution capacity, not a single point of dependency.
View Full BackgroundRecent thinking.
Let’s find growth opportunities.
A free 30-minute conversation. Limited spots each week.