Building profitable growth beyond marketplaces.
SouthOwl Ventures advises founders, CEOs and leadership teams on ecommerce, marketplaces, growth strategy, organizational design and digital transformation.
Drawing from 15+ years scaling businesses across Amazon, Walmart, Wayfair, DTC, retail and multi-channel commerce.
Where strategy meets execution.
Marketplace Strategy
- Amazon Vendor
- Amazon Seller
- Walmart
- Wayfair
- Home Depot
- Macy’s
Ecommerce Growth
- DTC
- CRM & Lifecycle
- Conversion Optimization
- Customer Acquisition
Organizational Design
- Department Structure
- KPI Frameworks
- Process Optimization
- Team Development
Digital Transformation
- ERP / WMS / CRM
- Automation
- API / EDI
- Data & Analytics
- AI Integration
Pricing & Profitability
- Contribution Margin
- Forecasting
- Pricing Architecture
- Assortment Strategy
Executive Advisory
- Founder Support
- Board Participation
- Growth Planning
- Exit Readiness
Experience built through execution.
Enterprise Scale
Scaled marketplace revenue from $18M to $150M across Amazon Vendor, Walmart DSV, Wayfair and Overstock.
Growth Systems
Managed $15M+ annual marketing budgets and developed omnichannel demand generation systems producing measurable returns.
Advisory Practice
Fractional leadership and strategic advisory across consumer products, apparel, jewelry, skincare, home appliances and lifestyle brands.
“Growth is rarely a traffic problem. More often, it is a clarity problem. The right channel, the right structure and the right economics create scale.”Jorge ReygadasFounder & Principal
(4:3 ratio)
Builder. Operator. Advisor.
Jorge Reygadas has spent more than fifteen years building growth systems across marketplaces, direct-to-consumer brands, retail channels and multi-location organizations.
His experience spans executive leadership, marketplace operations, demand generation, organizational design and strategic advisory work across the United States and Latin America.
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